Architects: Informal Design     Photography: Shui Hei     Construction Period:  2024     Location:  Hangzhou, China

The project is situated within West Lane Cultural and Creative Park—formerly a toy factory nestled in an old industrial neighborhood in Xiaoshan District, Hangzhou. Through conceiving a comprehensive brand design solution for the client healing pets, Informal Design aims to create a destination for pet lovers, fostering a warm human-pet community that counteracts the alienation often felt in urban life. The goal is to cultivate a new lifestyle for urban residents and their pets, promoting mutual growth among individuals, dogs, and the bond between humans and their pets.

The overall space design aligns with the building’s existing conditions. Adhering to sustainable design principles, the architectural transformation centers around the relationship between the new and the old. Valuable elements of the original construction are preserved, with the main roof structure exposed and integrated with new additions, creating a interplay between the old and new. This blend of old and new volumes fosters a fluid, open spatial relationship.

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